Kia America Posts Highest FirstHalf Sales in Company History

• 416,511 units sold in first six months of 2025, up 8 percent year-over-year
• Carnival, Telluride, Sportage, and K4 models achieve best-ever first-half sales

Kia America set an all-time first half volume record of 416,511 vehicles, an 8 percent increase over the same period last year. Retail sales rose 12 percent year-over-year, reaffirming Kia’s strong growth momentum.

Four Kia models posted best-ever first-half sales: Carnival (+57 percent); Telluride (+15 percent); Sportage (+9 percent); and K4 (+7 percent). In addition, the K5 (+170 percent) and Sorento (+9 percent) models also showed impressive growth over the previous year, contributing to the brand’s record-breaking first-half performance.

Sales of hybrid models surged 70 percent year-over-year, continuing the brand’s strong momentum in electrification. In addition, sedan sales increased 29 percent and SUVs grew by 9 percent, reflecting both the wide range and broad popularity of Kia’s extensive model lineup.

“In the face of uncertain market conditions, Kia delivered a record-breaking first-half sales performance, a milestone made possible by the continued interest from consumers in our well-designed, technologically advanced lineup,” said SeungKyu (Sean) Yoon, president and CEO of Kia North America and Kia America. “Our core models including Carnival, Telluride, Sportage, and K4, continue to set sales records. Coupled with the steady sales growth generated by our electrified and hybrid models along with the continued rollout of the 2026 EV9 Nightfall Edition and the newly introduced EV9 GT-Line featuring a two-tone roof, we expect this positive sales trajectory to continue. In the second half of 2025 Kia will remain agile in our response to changing market conditions and steadfast in our commitment to delivering products and services that meet the expectations of US consumers.” 

In addition to the monthly sales performance, Kia America also announced initiatives, including:

•          Kia has returned to Electrify Expo events throughout the country. Designed to inform and inspire consumers about the ease and advantages of EV ownership, Electrify Expo is North America’s largest electric vehicle festival featuring more than 1 million square feet of the world’s top electric brands. Recently, Kia was at Electrify Expo Los Angeles and is expected to participate in events including Electrify Expo Seattle on July 12-13, Electrify Expo Chicago from September 13-14 and Electrify Expo New York City, scheduled from October 17-19.