Partnership Showcases White Mountaineering’s Outdoor-Influenced Design in Brown and Gray Colorways on Reebok’s Classic Leather Silhouette
(BOSTON) March 27, 2025 – Today, Reebok, the iconic and irreverent sports culture brand, and White Mountaineering, the Tokyo-based fashion label, debut their second collaboration, reimagining the timeless Reebok Classic Leather in two new colorways, with a refined, outdoor-inspired aesthetic. The Reebok x White Mountaineering Classic Leather ($190.00 MSRP) collection will be available April 11, 2025, on both WhiteMountaineering.com and Reebok.com as well as select retailers.
White Mountaineering is a Tokyo-based fashion label founded in 2006 by Yosuke Aizawa, recognized for blending outdoor functionality with contemporary fashion aesthetics. The brand consistently incorporates advanced technical fabrics to create pieces that meet the performance demands of the outdoors while maintaining a stylish, urban edge. Guided by the principles of design, utility, and technology, White Mountaineering fuses elements without succumbing to market trends, emphasizing the philosophy that “the field in which we wear clothes is all outdoors.”
Reebok and White Mountaineering first joined forces in Fall 2024 with the launch of a slip-on version of Reebok’s Club C 85 Vintage, marking the start of a partnership that fuses White Mountaineering’s technical outdoor design with Reebok’s renowned silhouettes. This second collaboration highlights another historic Reebok model: the Classic Leather. This iteration combines elements of performance, utility, and premium materials that reflect the distinct design language of both brands.
“For our second collaboration, we wanted to highlight another Reebok staple, the Classic Leather,” said Yosuke Aizawa, founder and creative director of White Mountaineering. “After the success of the Club C 85 Vintage, we aimed to bring the same level of detail and craftsmanship to the Classic Leather. Partnering with Reebok has been a great creative journey, and this project really shows how our design philosophy translates into one of Reebok’s most beloved models.”
Inspired by the seasonal theme “Unplugged,” White Mountaineering opted for soft brown and gray colors that evoke a relaxed atmosphere. The design features a gradient upper with an original triangle pattern, elegant coloring, and a mix of premium materials, making it versatile for any occasion.
- Reebok x White Mountaineering Classic Leather ($190.00): Launching in two colorways: brown and gray. The Classic Leather silhouettes feature a White Mountaineering-inspired upper design crafted from premium leather, suede, and nubuck, with a custom tongue label, branding window, terry lining, custom footbed, tonal laces, and comes packaged in a custom box.
“Our brand is often associated with active scenes, but this time, we wanted to show how our collaboration shoes fit a more relaxed environment,” Aizawa added. “The soft mood of the campaign perfectly complements the color palette of the shoes.”
Reebok x White Mountaineering Classic Leather ($190.00 MSRP) will be available starting April 11, 2025, through both WhiteMountaineering.com and Reebok.com as well as select retailers.
