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Football Fever and the Power of Sport Inspiring Children to Get Active, According to Parents
Youth Sport Trust survey reveals footballers including England captain Harry Kane dominate the sporting role models parents say inspire children to move more, as Summer of Sport and National School Sports Week show how sport can unite communities. As England’s Men’s Football Team prepare for a World Cup quarter final against Norway with their run…
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Wimbledon Champion Pat Cash Partners with Urban Turf Solutions to Launch New Signature Tennis Surface
GOLD COAST, Australia | 9 July 2026 – Former Wimbledon champion, and Aussie Icon, Pat Cash has entered into a strategic partnership with Australian sports surface manufacturer Urban Turf Solutions (UTS) to launch the Pat Cash Signature Surface, a new range of premium artificial turf tennis courts developed through direct collaboration between Cash and the…
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Forevermark Diamond Jewellery Presents an Exclusive ICON Bracelet Inspired by Indian Cricketer Abhishek Sharma
The made-to-order piece brings Forevermark’s signature ICON to life in the form of a meticulously articulated diamond bracelet. MUMBAI, India, July 8, 2026 /PRNewswire/ — Forevermark Diamond Jewellery gifted a bespoke ICON bracelet to ace Indian cricketer Abhishek Sharma, a culmination of sports, design & inspiration. The bracelet was designed in association with the cricketer…
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Velo x McLaren Mastercard Formula 1® Team Relaunches Live Your Fandom to Bring Fans Closer to the Sport They Love
LONDON, July 4, 2026 /PRNewswire/ — New research* commissioned by Velo highlights the lengths fans go to stay connected to the sports and teams they love, reinforcing the brand’s belief that fandom is an important form of self-expression. Building on this insight, Velo x McLaren Mastercard Formula 1® Team is relaunching Live Your Fandom for a second year —…
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Parimatch Sports Launches "Inside the Game" YouTube Show, Kicking Off with Ritu Phogat
Parimatch Sports, a high-quality sportswear brand inspired by the world’s top athletes, has launched its new YouTube show, “Inside the Game” – a series that goes beyond results and achievements to uncover the people behind the athletes. Each episode combines candid conversations with competitions, games and challenges, giving guests the opportunity to answer unconventional questions and reveal…
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Kauvery Hospital Supports Women Players Participating in the Stephen Koshy International Masters Basketball Tournament 2026
Stephen Koshy International Masters Basketball Tournament is scheduled to be held from 25th to 28th June 2026 at the Sports Council International Indoor Stadium, Kottayam, Kerala. 35 women players across 30+, 35+, 40+ and 45+ age categories will be participating in the tournament with the support of Kauvery Hospital. Kauvery Hospital is sponsoring women…
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Parimatch Sports Drops Limited T-Shirt Inspired by David Warner
Parimatch Sports, a premium, high-quality sportswear brand inspired by the world’s top athletes, has unveiled an exclusive, limited-edition T-shirt titled “Where the Game Lives” inspired by cricketer legend David Warner. His remarkable career is remembered by players and fans for its unstoppable energy and will to win. This limited-edition vibrantly bridges the gap between his…
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TACO BELL® LAUNCHES L.O.C.O.S., ITS FIRST EMOTIONAL SUPPORT TACO PLATFORM FOR FANS IN THEIR FEELS
Debuting during this summer’s biggest sports stage, L.O.C.O.S. (Loss Or Celebration Outcome Support) rewards fans with tacos when they need them most, turning culture’s biggest wins and losses into a global emotional support taco program. TLDR: From celebrating a win to days that go fully off the rails, fans already turn to Taco Bell when…
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Parimatch Sports Launches "GOATs vs New Gen" World Cup Fan Vote with Rewards
Parimatch Sports has launched the GOATs vs New Gen fan vote for the World Cup, giving football fans the chance to choose the greatest players and win exclusive prizes. This competition is specially made for FIFA enthusiasts who love the thrill of the win and always loudly support their favorite football idols. Goats vs…
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Haier Confirms Official Partner of Roland-Garros 2026, Bringing Care-Driven Innovation to Audiences Worldwide
PARIS, June 3, 2026 /PRNewswire/ — Haier, the world’s No.1 brand in major home appliances for 17 consecutive years*, has confirmed its role as Official Partner of Roland-Garros 2026, reinforcing its long-term global sports strategy and commitment to connecting premium technology with everyday life. As one of the world’s most prestigious tennis tournaments, Roland-Garros stands…
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3EA Global Launches FTS – Fitness Through Sports, A New Habit-Based Fitness Model for India
In a landmark announcement that could reshape India’s wellness landscape, 3EA Global formally unveiled FTS – Fitness Through Sports at a high-profile media interaction in Mumbai. Positioned as India’s first AI-led behavioural sports fitness ecosystem, FTS – Fitness Through Sports is designed not as a gym chain or sports booking app, but as a structured…
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148 reasons to get your walking boots on this May
74 groups, 148 walks, one brilliant city Walk providers have stepped up for Bristol Walk Fest this year. 74 different providers, ranging from ramblers groups to community organisations, nature projects to walking sports, historians and social groups to walk enthusiasts have all signed up to offer walks during Bristol Walk Fest this May. Between them,…
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India's Sporting Future Will Be Built at League Level: Nicole Junkermann
India does not need to be told it is a major sports market. It already is. The bigger question now is how the next phase of growth is going to be built. According to Nicole Junkermann, founder of Gameday by NJF Holdings, the most significant long-term opportunities may lie beyond individual teams and headline…
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NR Group Continues Support for Indian Open of Surfing 2026 for Third Consecutive Year
Cycle Pure Agarbathi, the world’s largest agarbathi manufacturer, announced the continued association with the Indian Open of Surfing (IOS) 2026 – 7th Edition as a sponsor for the third consecutive year, reaffirming the brand’s commitment to supporting emerging sports in India. NR Group continues to champion emerging sports, supporting young athletes as they ride…
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Nicole Junkermann Highlights India as Key Market for Sports Format Innovation
T20 cricket didn’t emerge from a boardroom in London or a sports science lab in the United States. It emerged because India demanded it. Shorter. Faster. More suited to the attention patterns of a young, mobile, time-compressed audience. It then became one of the most valuable sporting formats ever created, exported globally and imitated across…
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Nicole Junkermann Led Gameday Targets India, Plans Sports Technology Expansion
Gameday by NJF Holdings, the sports investment and technology platform founded by international investor Nicole Junkermann, today announced the expansion of its sports technology platform into India, identifying the country’s professional leagues as a priority market for digital infrastructure development. The move signals Gameday’s view that India’s sports economy has reached an inflection point:…
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Nicole Junkermann Says Italy Volleyball Shows Blueprint for Womens Sport Growth in India
During the current season, Italy’s top women’s volleyball league generated more than 1.4 billion views across its digital ecosystem. The regular season alone produced over 45 million social media interactions, with an engagement rate of 2.8%. On the athletes’ own channels, that engagement rate jumps to 8.4%. LVF is now the second most-followed sports league…
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Cosmo Foundation Supported Global Fair Play Movement in India to Promote Integrity, Respect and Inclusion in Sport
Cosmo Foundation, the community outreach arm of Cosmo First, supported the International Symposium on World Fair Play Day 2026 on May 19 at the ISIC Institute of Rehabilitation Sciences, New Delhi. The symposium, attended by over six million people across the globe through a hybrid format, marked the global observance recognised by the United Nations…
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Uttarakhand Sports Leader Poonam Bhagat Advocates Youth Empowerment through Sports Initiatives
With increasing focus on youth engagement through sports in Uttarakhand, Cestoball Association of Uttarakhand President Poonam Bhagat has intensified efforts to promote emerging sports and create international exposure opportunities for young athletes from the state. Recently, three players from Uttarakhand were selected to represent India at the upcoming International Cestoball Championship in Kuala Lumpur, Malaysia,…
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Nicole Junkermann says Real Opportunity in Indian Sport Lies in Infrastructure not Headlines
India’s sports economy generates a particular kind of coverage. Franchise valuations. Celebrity ownership. Media rights records. The numbers are genuinely extraordinary, and the stories they produce are compelling. But Nicole Junkermann, founder of NJF Holdings and Gameday by NJF Holdings, thinks the most important investment story in Indian sport right now isn’t any of those…
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