(BOSTON) March 18, 2025 — Today, Reebok, the irreverent sports culture brand, and Walker Wear, the renowned streetwear brand rooted in hip-hop culture, founded by visionary April Walker, have teamed up to launch a new collection. This collaboration, part of Reebok’s “Human Rights Now!” and United Against Racism initiatives, aims to empower women and celebrate the values of unity, equality, and legacy. The collection highlights a reimagined Freestyle Hi ($100.00 MSRP) with accompanying apparel designed to amplify the message that ‘Fly Is As Fly Does,’ celebrating the movement for women’s empowerment. Launching during Women’s History Month, this collection reflects the enduring power of collaboration. Reebok x Walker Wear will be available exclusively on Reebok.com, on March 21 at 10 a.m. ET.
Founded in 1987, Walker Wear broke barriers as one of the pioneering streetwear brands in hip-hop culture. What began as a custom tailoring shop in Brooklyn became a trailblazer in urban fashion, representing the streets of New York City and creating timeless designs for an underserved community. Walker Wear continues to be a symbol of self-expression, bridging the gap between fashion, music, and culture. From the brand’s first velour sweatsuit to its current line of offerings, Walker Wear remains an enduring force in streetwear fashion.
The Reebok x Walker Wear collection merges timeless streetwear with elevated designs, offering inclusive sizing (3XS-3XL) to ensure accessibility for all. Each piece in the collection reflects messages of solidarity, empowerment, and collaboration. With a focus on both style and social impact, the collection stands as a testament to the ongoing movement for equality.
“Partnering with Reebok is a testament to the power of collaboration in driving positive change,” said April Walker, founder of Walker Wear. “Both Reebok and Walker Wear are celebrated in their respective fields, and this collection reflects our shared values of empowerment and cultural legacy. It’s about elevating women’s voices while celebrating the strength of unity and interdependence. Together, we’re inspiring a new generation to uphold that legacy.”
Footwear:
- Reebok x Walker Wear F/S Hi ($100): Custom hairy suede upper with metallic gold accents, hidden purple hook and loop straps, and a unique “Lateral Cooperation Creates Vertical Movement” patch, available in women’s sizes 5-12.
Apparel Highlights:
- Reebok x Walker Wear Jumpsuit ($150): A mixed-fabric, army green crinkle woven jumpsuit featuring bungee and toggle details and a signature “W” design on the belt loop.
- Reebok x Walker Wear Crew ($60): Cozy fleece crew with the motto “Fly Is As Fly Does,” ribbed collar and cuffs, and a regular fit for ultimate comfort.
- Reebok x Walker Wear Tee ($35): Short-sleeve jersey tee with a semi-rubber graphic print.
“This collaboration feels like coming full circle,” Walker added. “Reebok’s Freestyle Hi and Walker Wear are iconic staples, deeply woven into the fabric of hip-hop and Black style. Both brands played significant roles in shaping cultural history, and this collection celebrates that shared influence, inviting both our communities to join the movement for equality.”
Reebok’s collaboration with Walker Wear extends beyond fashion, reflecting their commitment to advancing equality through their Human Rights Now! and United Against Racism initiatives. As part of this collaboration, Reebok will engage with organizations that empower women and marginalized communities, continuing their commitment to social justice and gender equality.
“Walker Wear spotlighted four rising creatives, entrepreneurs, and makers, during this campaign, each contributing to the global tapestry of culture. Staying true to the roots of this capsule, the campaign celebrates diversity, equity, and inclusion for all. Women were represented throughout, from the creative team behind the scenes to those in front of the camera, reinforcing the power of visibility and collaboration,” Walker concluded.
Included in Reebok’s initiative is Black Girls Sew, a nonprofit that empowers a generation of diverse creators by providing equal access to sewing and design spaces. Founded in 2013, Black Girls Sew has empowered countless young people to explore their creativity, develop valuable skills, and pursue entrepreneurial opportunities in the world of textiles.
“This collection is about more than just style; it’s a call to action,” said Chloe Mann, product manager of Human Rights Now and energy collaborations at Reebok. “Through Reebok x Walker Wear designs, we’re inviting people to join a movement for change, rooted in unity and equality. The pieces reflect the power of authenticity, celebrating who we are and the change we want to see. Women are powerful catalysts for change, and when treated equitably, they add tremendous value to humanity. This collection embodies that spirit.”
The Reebok x Walker Wear collection will be available starting March 21, 2025, exclusively at Reebok.com.
About Walker Wear
Walker Wear is a pioneering streetwear brand founded in 1987 by April Walker, a trailblazer in urban fashion who reshaped the industry by blending workwear, athletic gear, and hip-hop style. Established in Brooklyn, New York, Walker Wear quickly became a defining force in the fashion landscape, collaborating with iconic figures across music, sports, and entertainment. The brand has left an indelible mark on streetwear culture, driven by pillars of community, culture, collaboration, and social equity. In addition to her work with Walker Wear, April Walker is an educator, author, and consultant who empowers future creators and entrepreneurs. Her influence extends across various industries, from fashion to education, as she continues to inspire and mentor the next generation of talent.
For more information, visit WalkerWear.com.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world.
For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
