08 May 2025 – Worldwide Olympic Partner Samsung is collaborating with the International Olympic Committee (IOC) to inspire young people around the world to drive positive social change through technology and sport, as part of the company’s global youth innovation programme, Solve for Tomorrow.
Launched in 2010, Solve for Tomorrow encourages students to apply science, technology, engineering and mathematics (STEM) skills to real-world issues in their communities. With more than 2.9 million participants across 68 countries to date, the initiative this year introduces two new global themes: “Environmental Sustainability via Technology” and “Social Change through Sport & Technology with the IOC”.
Developed in close cooperation with the IOC, the newly launched sport and technology theme reflects a shared commitment to inspire young people to become changemakers by combining the unifying power of sport with cutting-edge innovation, and aligns with the IOC’s Olympism365 strategy, which leverages sport to promote sustainable development
“We are delighted to work with our Worldwide Olympic Partner Samsung on the creation of this new sport-driven category in their Solve for Tomorrow competition,” said Ollie Dudfield, Associate Director of Olympism365 at the IOC. “It’s an exciting step and is in line with the ambitions of the IOC’s Olympism365 strategy – which empowers young people around the world to think boldly about how sport and technology can drive positive change.”
The Social Change through Sport & Technology theme was selected in part through a public vote via the Together for Tomorrow, Enabling People digital community – a joint IOC-Samsung platform launched last year to connect and support young changemakers. Selected participants in the challenge will be named Solve for Tomorrow Ambassadors, receiving mentorship and support from IOC Young Leaders and Samsung employees.
