By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Life Care NewsLife Care NewsLife Care News
  • Home
  • Business
    • Business
  • News
  • Tech
  • Entertainment
  • Health
  • Education
  • Automobile
  • Sports
Search
Technology
  • Advertise
  • Advertise
Health
Entertainment
  • Home
  • Business
    • Business
  • News
  • Tech
  • Entertainment
  • Health
  • Education
  • Automobile
  • Sports
  • Advertise
  • Advertise
Copyright © 2015 - 2024 LifeCareNews Network. All Rights Reserved.
LIFE CARE IS REGISTERED MAGAZINE IN RNI, NO.GUJGUJ/2015/71283
Reading: 4SidesPlay Debuts as South India’s First Language-Driven OTT Platform
Share
Notification Show More
Font ResizerAa
Life Care NewsLife Care News
Font ResizerAa
  • Education
  • Automobile
  • Entertainment
  • News
  • Tech
  • Sports
Search
  • Home
  • Home
    • Home 1
    • Default Home 5
  • Categories
  • Categories
    • Tech
    • Entertainment
    • Automobile
    • Sports
    • Education
    • News
    • Health
  • Bookmarks
  • Bookmarks
  • More Foxiz
    • Sitemap
  • More Foxiz
    • Sitemap
Follow US
  • Advertise
  • Advertise
Copyright © 2015 - 2024 LifeCareNews Network. All Rights Reserved. LIFE CARE IS REGISTERED MAGAZINE IN RNI, NO.GUJGUJ/2015/71283
Entertainment

4SidesPlay Debuts as South India’s First Language-Driven OTT Platform

News Voir
Last updated: 30/05/2025 12:58 PM
News Voir
Share
5 Min Read
4SidesPlay Debuts as South India’s First Language-Driven OTT Platform
SHARE
4SidesPlay Debuts as South India’s First Language-Driven OTT Platform

A New Era of Regional Digital Entertainment Begins with a Dedicated Platform for Telugu, Tamil, Kannada, Malayalam, and More.


In a landmark moment for regional entertainment in India, 4SidesPlay, a new-age OTT streaming platform exclusively focused on South Indian content, has officially launched. Founded by entrepreneur Kalyan Kumar, 4SidesPlay is poised to reshape the digital viewing landscape by putting regional languages and cultures at the forefront of entertainment.

Kalyan Kumar, Founder & CMD of 4SidesPlay


As the demand for hyper-local content surges across India, 4SidesPlay steps in to fill a major gap in the OTT market. The platform offers an expansive and growing library of films, web series, short films, documentaries, music videos, and original productions in Telugu, Tamil, Kannada, Malayalam, and other regional dialects from the South.

- Advertisement -


A Platform with a Purpose
4SidesPlay is not just another OTT app-it is a cultural movement. At its core, the platform aims to preserve and promote the rich storytelling traditions, languages, and cinematic voices of South India. With thoughtfully curated content, a region-first strategy, and a focus on inclusivity, 4SidesPlay is designed to connect with audiences in Tier 2, Tier 3, and rural markets who have long been underserved by mainstream streaming platforms. “South India is home to some of the richest, most vibrant storytelling traditions in the world, yet the digital space has not done justice to its diversity. 4SidesPlay is our answer to that gap-a platform built by the region, for the region, and of the region,” said Kalyan Kumar, Founder & CMD of 4SidesPlay.


Key Highlights of 4SidesPlay

  • Multilingual Focus: Native content in Telugu, Tamil, Kannada, Malayalam, with plans to expand into Tulu, Konkani, and tribal dialects.

  • Original Productions: A slate of exclusive 4SidesPlay Originals featuring emerging and veteran talent from the South.

  • Cultural Curation: Special emphasis on folklore, local legends, indie cinema, and grassroots storytelling.

  • User-Centric Experience: Seamless navigation, regional language interface, offline downloads, and adaptive streaming.

  • Affordable Subscription Plans: Designed to be accessible to a wide demographic, including rural and semi-urban users.


Content That Speaks the Language of the People
The 4SidesPlay content strategy goes beyond entertainment-it seeks to empower creators from across the South Indian states by offering a dedicated platform for their stories. With a growing ecosystem of regional directors, screenwriters, actors, and independent production houses, 4SidesPlay aims to nurture grassroots talent and offer viewers a break from homogenized content. From action-packed thrillers in Telugu to soulful Malayalam dramas, raw Kannada indie films to high-energy Tamil comedies, the platform caters to every mood and taste-all while celebrating the linguistic, cultural, and cinematic diversity of Southern India. Kalyan Kumar, the Founder and CMD of 4SidesPlay, is a media-tech visionary whose career spans over 20 years across content creation, digital media strategy, and entrepreneurship. Hailing from Andhra Pradesh, Kalyan grew up witnessing the untapped potential of regional talent and the disconnect between traditional media and local voices. After stints with leading media conglomerates and several successful ventures in film distribution and content syndication, Kalyan recognized a glaring need: a dedicated, high-quality OTT platform that caters specifically to South Indian languages. With this vision, he founded 4SidesPlay-a confluence of technology, storytelling, and regional pride.


“The OTT boom in India has largely centred around Hindi and English content. Regional audiences, especially in the South, have massive creative capital but limited exposure. With 4SidesPlay, we are giving those voices a home and a platform to grow globally,” says Kalyan Kumar.


Known for his commitment to cultural integrity and creator-first policies, Kalyan is also focused on integrating AI tools for intelligent content recommendations, ensuring accessibility through regional language UI/UX, and enabling monetization models for independent filmmakers.

- Advertisement -


Launch & Availability

4SidesPlay is now officially live and available for download on Android and iOS platforms. Viewers can also enjoy content via the web at [4sidesplay.com]. The platform currently operates on a freemium model, allowing users to explore select content for free while offering premium plans with full access to original and exclusive content. The company is also gearing up to release a string of 4SidesPlay Originals, starting with three regional web series in Telugu and Tamil, followed by a pan-South anthology film scheduled for later this year.

You Might Also Like

NeuroOne OneRF Technology Success Story Featured on Fox News

Allianz Partners India Receives Patent Grant for Portable Mobile Charger to Support Electric Cars

Vectorworks Report Reveals the Technologies Transforming the AEC Industry in 2025 and Beyond

LTIMindtree Strengthens Engagement with Arenco Group, UAE

Nutrify Today C-Suite Sumflex to Unite Global Nutraceutical Leaders in Mumbai

TAGGED:beginscontentdedicateddigitalEntertainmentEntrepreneureraexclusivelyfocusedfoundedindia:indiankalyankannadakumarlandmarklaunchedmalayalammomentnewageofficiallyottplatformpoisedregionalsidesplaysouthstreamingtamiltelugu

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.

By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Copy Link Print
Share
Previous Article SERES Invited to Attend ASEAN-China-GCC Economic Forum SERES Invited to Attend ASEAN-China-GCC Economic Forum
Next Article Fermenta FY25 Revenues INR 481.3 cr, up 39% YoY; Net Profit INR 76.4 cr vs year-ago loss Fermenta FY25 Revenues INR 481.3 cr, up 39% YoY; Net Profit INR 76.4 cr vs year-ago loss

Stay Connected

FacebookLike
TwitterFollow
PinterestPin
InstagramFollow
YoutubeSubscribe
Google NewsFollow
LinkedInFollow
MediumFollow
- Advertisement -

Latest News

Monarch Strikes Gold — A Win That Could Change How the World Sees Indian Brandy
Monarch Strikes Gold — A Win That Could Change How the World Sees Indian Brandy
Food 10/06/2025
Cisco Transforms Security for the Agentic AI Era, Further Fusing Security into the Network
Cisco Transforms Security for the Agentic AI Era, Further Fusing Security into the Network
Business 10/06/2025
Cisco Transforms Security for the Agentic AI Era, Further Fusing Security into the Network
Cisco Unveils Secure Network Architecture to Accelerate Workplace AI Transformation
Business 10/06/2025
Compass Mining Launches New Brand Identity, Marking a New Chapter in Its Growth Journey
Compass Mining Launches New Brand Identity, Marking a New Chapter in Its Growth Journey
Business 10/06/2025
//

We increase the awareness of millions of users through our news networks. We are one of the most trusted news networks in the world.

Quick Link

  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms and Conditions

Top Categories

  • Automobile
  • Education
  • Entertainment
  • Health
  • News
  • Sports
  • Tech

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Life Care NewsLife Care News
Follow US
Copyright © 2015 - 2024 LifeCareNews Network. All Rights Reserved. LIFE CARE IS REGISTERED MAGAZINE IN RNI, NO.GUJGUJ/2015/71283
Join Us!
Subscribe to our newsletter and never miss our latest news, podcasts etc..

Zero spam, Unsubscribe at any time.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?