Kuala Lumpur, 5 February 2025 – Malaysian government policies and a shifting market landscape towards AI, digitalisation, electrification, energy efficiency, and sustainability have resulted in the country becoming an attractive investment destination, driven by demand for sustainable products and solutions in the automotive industry. This year, Automechanika Kuala Lumpur 2025, taking place on 15 to 17 May, features an expanded showcase across six halls at the Kuala Lumpur Convention Centre. The exhibition will showcase the evolution of the Malaysian market through new zones, the return of specialised areas that spotlight new mobility solutions, the vibrant automotive culture at autoFEST@KL, and green development throughout Southeast Asia, all around the fairground.
Under its Green Investment Strategy (GIS), Malaysia is targeting seven key areas of investment potential: bioenergy, carbon capture, circular economy, energy efficiency, green hydrogen, green mobility, and renewable energy. Nearly all of these areas intersect with the automotive sector, and green mobility, in particular, is gaining prominence in Malaysia. The drive for sustainable development has prompted leading automotive brands to enter the Malaysian market, further enhancing its appeal for auto investors and stakeholders.
Of late, Malaysia has attracted substantial investment and co-operation from global industry leaders. For instance, the Hyundai Motor Company (HMC) plans to invest USD 479 million in Malaysia over the next five years. As part of this initiative, around 30 percent of the company’s vehicles that are manufactured in Malaysia will be exported to other countries in Southeast Asia[1], adding to the development of the industry and Malaysia’s status as an automotive manufacturing hub for the region.
Building on this momentum, domestic leader Proton has also made significant strides by launching its first electric vehicle. With much of its stake held by Chinese manufacturer, Zhejiang Geely Holding Group, Malaysian firms such as Proton are presented with opportunities for growth and innovation as expertise is transferred through this collaboration.
Ms Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd, commented: “Malaysia is gaining significant traction from foreign investments and government policies aimed at sustainable technologies. Together with Malaysia’s ASEAN chairmanship for 2025, this positions the country to strengthen its leadership in the Southeast Asian automotive industry. However, the development spurred by these changes is rapidly reshaping the market, and local players must prioritise workforce training, skill development, and modern technologies to adapt effectively. The innovations at the 2025 edition of Automechanika Kuala Lumpur are vital for Malaysia and the global automotive industry in meeting the rising demand for charging technologies, electric parts and solutions, and automotive talent, fuelled by the energy transition.”
Answering the needs of the industry throughout the fairground
To address the new ideas, technologies, and innovations in the market, the Automotive Mobility Solutions Zone makes a return in 2025. The area will explore innovative solutions based on the latest advancements in green mobility as a response to the heightened focus on new energy efficiency, new materials, advanced technologies, and more. Exhibitors will cover topics such as AI and autonomous driving, automotive manufacturing and automation, connectivity, electrification and digitalisation, energy, logistics, and warehousing and supply chain.
Other zones and events addressing the latest trends and popular subcultures include the Automotive Repair, Maintenance & Care / Body & Paint / Accessories & Customising Zone, as well as the Collision Repair Training Workshop. These will present the latest repair and maintenance equipment and techniques for all drive technologies and vehicle concepts, along with diagnostic solutions, smart repair systems, and infotainment technologies. Parts & Components, Electrics & Electronics, and Commercial & Fleet will also return as core product categories of the show.
Once again, autoFEST@KL will spotlight exciting aspects of automotive culture, featuring exhibits on Japanese Domestic Market (JDM), motorsports, and Esports and gaming, creating an interactive experience within the fairground. This year’s event will also see the return of EMMA Malaysia, showcasing a variety of car audio modifications. To enhance the experience, DIY workshops will facilitate learning and knowledge sharing through high quality demonstrations. In addition to established highlights, the debuting Outdoor, Camping, Campervan & Caravan Zone will showcase a range of self-contained campervans with lightweight camping gear as well as luxurious campervans for glamping, as interest in green living rises among Malaysian youth.
For more information, please visit www.automechanika-kl.com, or email the organisers at autoasia@hongkong.messefrankfurt.com.
Other Automechanika events organised by Messe Frankfurt’s Greater China offices include:
- Automechanika Ho Chi Minh City: 19 to 21 June 2025
www.automechanika-hcmc.com - Automechanika Shanghai: 26 to 29 November 2025
www.automechanika-shanghai.com
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[1] Hyundai Plans RM 2.2 Billion Investment in Malaysia to Boost Local Vehicle Production, November 2024, Piston, https://www.piston.my/2024/11/26/hyundai-plans-rm-2-2-billion-investment-in-malaysia-to-boost-local-vehicle-production/. Retrieved: December 2024
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.
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With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent). For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2024
