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Sports

HEAD AT 75. A LEGACY OF CREATIVE COLLABORATION

TheNewsMarketTeam
Last updated: 13/07/2025 3:19 AM
TheNewsMarketTeam
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6 Min Read
HEAD AT 75. A LEGACY OF CREATIVE COLLABORATION
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HEAD AT 75. A LEGACY OF CREATIVE COLLABORATION

At HEAD, we don’t just follow trends — we set them, side by side with the best in the world.

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This month, we’re celebrating HEAD’s 75th anniversary with something fresh: a sleek new collaboration with New York label Veronica Beard. Known for wardrobe MVPs that boost confidence, Veronica Beard brings their signature style to the court with a limited-edition collection of elevated tennis and activewear.

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This eight-piece capsule seamlessly blends HEAD’s high-performance fabrics and Veronica Beard’s feminine edge. Think: a zip-front dress, a skort-and-top set, a versatile jacket, and a bra-and-legging combo in clean, modern colorways like soft sage and warm terracotta. Made to be worn on and off the court and styled endless ways, this collection champions confidence, style, and the powerful women who wear it.

Explore the new Veronica Beard Collection here:
https://www.head.com/en_GB/head-x-veronica-beard

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But that’s just the latest chapter in our long history of standout collaborations. We’ve joined forces and worked with many great names to bring you something new and innovative in the world of sport equipment, footwear and apparel.

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In 2024, we partnered with Vogue, just in time for the Paris Olympics. The result? A fashion-meets-function drop of racquets, bags, and apparel that blends classic tennis whites with playful pops of yellow, green, orange, sky blue, and black. The pieces: seamless tops, biker shorts, pleated skirts, fleece pullovers, trench parkas, polos, tanks, tees, and more — all engineered to move, play, and turn heads.

Revisit the Vogue collection here.
 

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Launched back in the 21/22 season, we teamed up with Porsche — the gold standard for high-speed automotive innovation. This powerhouse pairing brought Porsche’s iconic style to the slopes, with ski gear inspired by their legendary cars. Think premium performance fabrics, exclusive colours, and standout details like the Porsche 911 Turbo No.1’s tartan pattern woven into the women’s Winter 24/25 line.

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Get up to speed with the Porsche Turbo collection here.

For the 24/25 season, we continued our partnership with Porsche, to celebrate 50 years of the 911 Turbo with 3 skisc. The Porsche 7 series, Porsche 8 series and the Porsche W, all these skis feature the Head Protector Pr 13 GW binding with the full heel release technology. Alongside the ski line-up, the collection also includes poles, a ski bag, sportswear, goggles and helmets.

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Since the outset of our collaboration with Porsche, the skis and poles have been endorsed by skiing legend Aksel Lund Svindal. This culminated with the Porsche 106 freeride ski, designed and crafted alongside Aksel himself and Michael Mauer, chief designer at Porsche. We are pleased to announce that we will also be extending our partnership with Porsche for next year.

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Discover Aksel’s dream freeride ski created with Porsche.
 

And we didn’t neglect the next generation of winter sport lovers. We joined forces with PAW Patrol and to create winter gear made fun — bringing colour, character, and play to HEAD’s junior range. We’ve included all your favourite characters, conquer mountains with Everest, follow your friends with Chase, progress to the next level with Skye and get fired up with Marshall. The result? Smiles on the slopes and gear kids love to wear. Ice or snow, ready to go!

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Play with the PAW Patrol pups on snow!

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On the racquet side, innovation met sustainability in our collaboration with Toray, a global leader in carbon fibre tech. Together, we developed the Boom Raw and Boom Neon racquets — forward-thinking, eco-conscious, and built for bold play.

Play with eco-conscious performance.

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Lifestyle and sport collided when we partnered with Gucci, bringing high fashion to the court with the help of HEAD tennis athlete, Jannik Sinner. From limited-edition racquets to on-court Gucci looks at Grand Slams, this was tennis with serious style.

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And on the footwear front, we’re stepping up with BOA®. Their game-changing fit system ensure every foot feels locked in and ready — whether you’re hitting the tennis, padel or pickleball court. From product design and testing to full-on marketing collaborations, our partnership with BOA® continues to push boundaries, now extending from the court to our first-ever Dual Dial BOA® ski boots to hit the slopes.

Discover the new Kaliber boot.

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Collaborations allow us to bring sport lovers something truly unique. They let us fuse performance with personality, innovation with identity — bringing new energy, fresh design, and breakthrough tech into every product we create. Whether it’s fashion houses, carmakers, or cultural icons, teaming up lets us push boundaries, reach new audiences, and keep the game exciting. Because when great minds play together, the result is always something incredible and unique.

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Sign up here and be among the first to hear about further exciting collaborations, coming soon.

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