Lamborghini Day China ignites Shanghai

Shanghai, 22 October 2025 – Automobili Lamborghini celebrated its 20^th anniversary in the Chinese mainland market with an exclusive event in Shanghai, reaffirming the brand’s unwavering commitment to 100% Italian craftsmanship and cutting-edge innovation. More than 400 guests were immersed in the world of Lamborghini, exploring both current and classic iconic models that highlight the marque’s heritage. A highlight of the evening was the debut of the Revuelto^[1] Ad Personam 20^th Anniversary — a one-of-a-kind masterpiece that captures Lamborghini’s spirit of innovation, tradition, and uncompromising performance, marking a bold tribute to two decades of passion in Chinese mainland market.

“Celebrating 20 years in China is a moment of great pride for Lamborghini,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “From opening our first dealership in 2005 to offering today a fully hybridized lineup, our journey in this dynamic market has been nothing short of remarkable. The Revuelto, Temerario^[2] and Urus SE^[3] stand as testaments to our commitment to innovation, sustainability, and performance. Today we are not merely reflecting on history, we are accelerating forward with the same passion that defines Lamborghini.”

Immersed legacy: Living the Lamborghini lifestyle

The anniversary celebration began with a spectacular city parade as Lamborghini cars roared past Shanghai’s most iconic landmarks. The “magic city” came alive with the unmistakable sound of the Italian super sports cars, turning the streets into a moving tribute to performance and design.

Upon arrival at the event venue, guests were welcomed by a lineup of three current Lamborghini models—the Revuelto, Temerario, and Urus SE. As part of fully hybridized lineup of super sports cars, they embody 100% Italian excellence and herald a new era for Lamborghini — one that positions electrification as a true performance enhancer and establishes the marque as offering the most complete super sports car lineup on the market.

As Lamborghini’s first High-Performance Electrified Vehicle (HPEV), the Revuelto sets a new paradigm with its 1,015 CV hybrid V12 powertrain and maximised aerodynamic efficiency — delivering unparallelled driving emotion and purity.

The Urus SE , featuring a new design, optimized aerodynamics, advanced on-board technology, and an 800 CV hybrid powertrain, the PHEV (Plug-in Hybrid Electric Vehicle) evolution of the Urus S. It enhances comfort, performance, efficiency, and driving pleasure while reducing emissions — reaffirming its status as the pinnacle of versatility in the Super SUV segment.

Completing the hybrid trio, the Temerario is a true “Fuoriclasse” — a model in a league of its own. It introduces an evolved design language, and an all-new V8 hybrid powertrain, designed and developed from scratch in Sant’Agata Bolognese, making it the only production super sports car engine capable of reaching 10,000 rpm. Debuted in April in Shanghai for the Chinese market, the Temerario has already captivated Chinese enthusiasts.

Inside the venue, a history wall traced Lamborghini’s two-decade journey in Chinese mainland — from the opening of its first dealership in 2005 to the introduction of the Super Trofeo one-make championship in China —highlighting key milestones in the brand’s growth.

Guests also experienced interactive installations, including a 360-degree photo zone and the opportunity to sign the Urus SE, Lamborghini’s most versatile and fun-to-drive Super SUV ever — creating personalized and unforgettable moments.

Konstantin Sychev, Managing Director of Automobili Lamborghini Chinese Mainland, Hong Kong & Macao, stated: “Lamborghini Day in Shanghai beautifully merges our brand’s legacy with a contemporary vision, highlighting our dedication to honouring heritage while driving innovation forward. We remain deeply committed to the Chinese market, embracing new technologies to make our super sports cars more intuitive and thrilling to drive, with lower emissions and dynamic performance that consistently exceed our customers’ expectations.”

Dedicated brand spaces offered exclusive insights into the marque’s core pillars of design and personalization, brought to life through the Centro Stile and Ad Personam experiences.

This year also marks the 20th anniversary of Centro Stile, Lamborghini’s design department in Sant’Agata Bolognese, which for two decades has shaped some of the world’s most iconic super sports cars. Guests explored the brand’s unmistakable design DNA, the distinctive language behind its legendary models — and discovered a preview of Lamborghini’s forward-looking design vision.

In a separate area, the Ad Personam team showcased the limitless possibilities of personalization available to Lamborghini customers. From an extensive palette of colour options and materials to exclusive finishes, the experience emphasized the 100% Italian craftsmanship and meticulous attention to detail that define the spirit of Lamborghini.

In addition to the dedicated brand area, Lamborghini’s partner brands curated exclusive moments that enriched the celebration. Pirelli showcased the long-standing collaboration in developing high-performance solutions engineered for ultimate sportiness — a partnership that continues to drive innovation today.

Enriching the lifestyle experience, Technics displayed the specially designed turntable created in collaboration with Automobili Lamborghini, enhacing the evening with a curated DJ set. Lavazza brought refined Italian elegance to the evening, delighting guests with premium coffee creations. The “Lavazza Espresso for Automobili Lamborghini” beans embodied excellence and innovation, echoing Lamborghini’s spirit in every sip. LEGO delighted guests of all ages with a display of Lamborghini scale models, adding a playful and imaginative dimension to the event.  

Under the spotlight, a dedicated heritage zone showcased legendary models including Miura, Jalpa, Diablo, Countach, alongside a Huracán Super Trofeo EVO2 race car displayed in the Squadra Corse area. Each model represented a defining chapter in Lamborghini’s storied history.

Outside the venue, 100 Lamborghini cars formed a stunning “20” formation — a powerful tribute to the brand’s 20-year legacy in China. Set against Shanghai’s iconic skyline, the display created a striking visual celebration of Lamborghini passion, shared with guests and fans.

Performance, Style and emotion in the magic city

The evening began with a video highlighting Lamborghini’s two-decade journey in the market — an emotional reflection of the brand’s enduring bond with its customers and brand lovers. Mr. Konstantin Sychev delivered a warm welcome, setting a celebratory tone for the evening.

The celebration reached its peak with the unveiling of the Revuelto Ad Personam 20th Anniversary, presented by Mr. Stephan Winkelmann. Distinguished by a vibrant Giallo Inti exterior, a color that stands among the most requested in the Chinese market and symbolizes prosperity, energy, and prestige, the car featured a dynamic 3-stripe livery in Nero Noctis, expressing speed and purpose through bold contrast. A dedicated “20th Anniversary” logo honours this milestone, proudly marking Lamborghini’s 20-year legacy in Chinese mainland market.

Inside, the cabin exudes bespoke craftsmanship with interior stitching and piping in Giallo Taurus, harmonizing with a new Ad Personam “L” Monogram pattern — a reinterpretation of a classic Lamborghini motif through a modern design lens. Every detail reflects the spirit of Lamborghini: uncompromising, unmistakable, and unforgettable.

A specially curated fashion show infused the evening with dynamic energy and contemporary style. Chinese designers presented exclusive looks inspired by Lamborghini show cars, blending high fashion with automotive artistry. Framed by dazzling lights, Lamborghini’s super sports cars lined the runway as the ultimate expression of luxury and performance. The night culminated in a luminous after-party, featuring a spectacular light show choreographed with customer vehicles — a vibrant finale that captured the spirit of Lamborghini: bold, emotional, and unmistakably Italian.

Automobili Lamborghini

Founded in 1963 in Sant’Agata Bolognese, Automobili Lamborghini is a global icon of Italian automotive craftsmanship. After 60 years of creating some of the most iconic cars in automotive history, Lamborghini became the first brand in the super sports car segment to offer a fully hybridized lineup: the Revuelto, a V12 HPEV (High Performance Electric Vehicle); the Urus SE, the first plug-in hybrid Super SUV; and the all-new Temerario is the only production super sports car able to reach 10,000 rpm, thanks to its all new twin-turbo V8. Together, they redefine performance while significantly reducing emissions. The production site has been carbon-neutral for over a decade and reflects Automobili Lamborghini’s broader commitment to decarbonizing its entire value chain through the “Direzione Cor Tauri” strategy. Every Lamborghini is proudly conceived, designed, and built in Italy, at a facility that now produces over 10,000 cars annually and leads in both innovation and sustainability. With around 3,000 employees and a presence in 56 markets through its 185 dealers, Automobili Lamborghini continues to push boundaries while staying true to its values: brave, unexpected, and authentic.

^[1] Revuelto: Combined energy consumption: 10,1 kWh/100 Km plus 11,86 l/100km; Combined CO₂ emissions: 276 g/km; Combined CO₂ efficiency class: G; CO₂ class with discharged battery: G; Combined fuel consumption with discharged battery: 17,8 l/100km
^[2] Temerario: Combined energy consumption: 26,8 kWh/100 Km plus 11,2 l/100km; Combined CO₂ emissions: 272 g/km; Combined CO₂ efficiency class: G; CO₂ class with discharged battery: G; Combined fuel consumption with discharged battery: 14 l/100km
^[3] Combined energy consumption: 39,5 kWh/100 Km plus 5,71 l/100km; Combined CO₂ emissions: 140 g/km; Combined CO₂ efficiency class: E; CO₂ class with discharged battery: G; Combined fuel consumption with discharged battery: 12,9 l/100km