[04 July 2025 – Kobe, Japan] ASICS Corporation is pleased to announce the signing of an official supplier agreement with the Asian Paralympic Committee (CEO: Tarek Souei, hereinafter referred to as APC). The contract will be in effect until 31 December 2026.
This partnership was made possible due to the recognition earned by ASICS’ long-standing efforts to promote the development of the sports world, including Para sports, and the realization of a symbiotic society. Moving forward, ASICS will provide sports apparel, footwear, and accessories for APC’s staff involved in the 5th Asian Para Games (scheduled for October 2026 in Aichi -Nagoya) and engage in marketing initiatives, brand activation, and digital content development aimed at increasing the recognition of Para sports and fostering a more inclusive sports community.
ASICS is dedicated to promoting a society where athletes from diverse backgrounds and characteristics can participate in sports. It serves as an official partner of the Japanese Para Sports Association, the Japanese Paralympic Committee, and the Japan Para Athletics Federation. Additionally, ASICS is the official top partner of the Japan Deaf Athletics Association and a total support member for the 25th Summer Deaflympics Tokyo 2025 to be held in November this year (organized by the International Committee of Sports for the Deaf – ICSD).
ASICS was founded with the desire to contribute to society by helping people develop healthy minds and bodies through sports. This desire has been passed down through our founding philosophy “Anima Sana In Corpore Sano” (A Sound Mind in a Sound Body), and it continues to be the foundation of all our business activities. ASICS will continue to provide products, services, and environments that contribute to improving the physical and mental health of all people around the world, thereby contributing to the realization of a healthy, sustainable, and symbiotic society.
Comments from Asian Paralympic Committee CEO Tarek Souei
“This agreement is a major step forward in our efforts to support and spotlight the incredible achievements of para-athletes across Asia. ASICS brings not only world-class products to this partnership but also a deep respect for the values of the Paralympic Movement. We are excited to work together to create new opportunities for growth and recognition of para sports in the region.”
Comment from ASICS Corporation Chairman and CEO Yasuhito Hirota
“We are very pleased to be able to support the Asian Para Games, held in Japan for the first time, through the official supplier agreement with the Asian Paralympic Committee. Together with APC, we will strive to showcase the value and limitless potential of diverse and creative Paralympic sports, as well as the appeal of para-athletes who embody limitless potential, in order to inspire courage and hope in as many people as possible.”
The 5th Asian Para Games (2026 Aichi-Nagoya) Overview
Games Period: 18 to 24 October (7 days)
Participating Countries/Regions: 45
Participants: Approximately 4000 athletes and officials
Official Website: https://www.asianparagames-2026.org/
