- February 2025 global sales of 253,850 units, up 4.5% Y/y
- Outside of Korea, Kia sold 207,462 units, up 4.5% Y/y
- Kia SUVs led the company’s sales, including Sportage and Sorento models
- The company to further drive sales growth with the launch of new models including the EV4 and Tasman
Kia Corporation today announced total global sales of 253,850 units in February 2025, a 4.5 percent increase year over year.
This strong global sales performance was driven by the successful launches of new models, including the K4 sedan and Syros SUV.
Kia SUV models led the company’s sales in February, with the Sportage selling 46,287 units globally. The Sorento SUV backed up this strong market performance with sales of 24,173 units, followed by the Seltos SUV, which sold 24,040 units.
Sales outside of Korea
Excluding special purpose vehicles, sales were up 4.4 percent compared with the same period in 2024, to 207,462 units outside of Korea.
In markets outside of Korea, the Sportage SUV led the brand’s momentum, recording 39,719 sales. The Sportage was followed by the Seltos SUV, which sold 19,276 units, and the K3 (also known as Forte outside of Korea) and K4, which recorded sales of 16,549 units combined.
Korea sales
In February, Kia sold 46,003 units in the Korean market, a 4.5 percent rise compared with the same period last year.
The Sorento SUV led the company’s sales of passenger vehicles in its home market, recording 9,067 sales. The Carnival MPV followed with sales of 7,734, while the Sportage SUV recorded sales of 6,568 units.
Kia plans to maintain its sales momentum by launching competitive new models, such as the EV4 and Tasman, in the first half of this year. Kia will continue to strengthen sales growth and solidify its global EV leadership through customer-focused strategies and proactive investment.
Kia global sales – February 2025
| Subject | February -25 | February -24 | YoY change | January -25 | MoM change | 2025 YTD | 2024 YTD | YTD change |
| Korea sales | 46,003 | 44,008 | 4.5% | 38,403 | 19.8% | 84,406 | 88,616 | -4.8% |
| Overseas sales | 207,462 | 198,636 | 4.4% | 201,300 | 3.1% | 408,762 | 399,430 | 2.3% |
| Special Purpose Vehicle sales | 385 | 273 | 41.0% | 175 | 120.0% | 560 | 457 | 22.5% |
| Total sales | 253,850 | 242,917 | 4.5% | 239,878 | 5.8% | 493,728 | 488,503 | 1.1% |
Editor’s note
* Sales results are based on wholesale unless otherwise specified
* Monthly sales figures provided in this release are unaudited and on a preliminary basis that may be subject to future update
* With the change in business results categorization in 2023, special purpose vehicle sales are recorded separately
* Special purpose vehicles include various specialized vehicles. Their sales figures account for sales in Korea and overseas markets
