Transforming rugged terrain into a playground for the Super SUV
Zion National Park, Utah, September 16, 2025 – Lamborghini Esperienza Avventura Zion welcomed owners and their guests for an exclusive three-day event earlier this September to explore Zion National Park. The program covered over 200 miles of striking desert beauty driving the Urus SE[1], giving the chance to appreciate the versatility of the first PHEV (Plug-In Hybrid Electric Vehicle) version of the luxury Super SUV that sets a new benchmark in its segment.
Deep and spectacular canyons in this protected portion of the Virgin River Valley provided a dynamic route for a convoy of Urus SE, the most versatile and fun-to-drive Super SUV ever. The Urus created the Super SUV segment and now the Urus SE keeps pushing boundaries to remain the reference in the segment. Featuring a new design, optimized aerodynamics, unprecedented on-board technology and an 800 CV hybrid powertrain, the PHEV version improves on Urus S in terms of comfort, performance, efficiency, emissions and driving pleasure. Thanks to its “two hearts”, thermal and electric, the torque and power values are the highest ever, giving the SE a unique place in its category.
The group traveled on and off-road, surrounded by enormous pink and red sandstone cliffs. Conquering the wilderness while also enjoying the unique accommodations of Autocamp Zion, adventure-seeking guests joined together for a once-in-a-lifetime trip. On the first day, guests arrived in their Urus SE to Autocamp Zion, offering luxurious camp-like lodging, where they checked into their own private Airstream and settled into the sanctuary of the desert oasis. They then enjoyed a welcome reception and an open-air glamp dinner grilled under the stars.
The following morning, guests took on the winding roads of Zion National Park setting out on a drive that saw the Esperienza Avventura group navigate over 140 miles. The route offered a coffee stop at Zion Mountain Ranch, sand dune surfing in Coral Pink Sand Dunes State Park, followed by an off-the-grid luncheon at the historic Zion Wright Family Ranch where guests also had the option to take in the spectacular views on horseback. After being welcomed back to Autocamp to decompress and partake in an authentic “farm-to-table” dinner, the evening concluded with s’mores and a bonfire nightcap.
Captivating guests with the immense beauty of the natural surroundings, Esperienza Avventura Zion and the Urus SE brought together a passionate Lamborghini community there to make unforgettable memories. The final morning saw guests focusing on wellness with an energizing yoga session and relaxing sound bath before departing to the airport in their Urus SE, closing out their adventure behind the wheel.
[1] Urus SE: Combined energy consumption: 39,5 kWh/100 Km plus 5,71 l/100km; Combined CO2 emissions: 140 g/km; Combined CO2 efficiency class: E; CO2 class with discharged battery: G; Combined fuel consumption with discharged battery: 12,9 l/100km
