NEW DELHI, May 1, 2025 /PRNewswire/ — Get ready, Mumbai! This is not just a concert; it is A.R. Rahman like you have never seen him before. ‘Wonderment’ is a genre-defying, visually explosive live music experience that kicks off in India and will soon sweep across global arenas. Radico Khaitan Ltd., one of India’s most iconic names in the IMFL space, is all set to turn up the volume with Rampur Distillery’s Global Premiere of A.R. Rahman’s ‘The Wonderment Tour’, taking place on May 3 at D.Y. Patil Stadium, Mumbai.
With groundbreaking visuals, immersive storytelling, and a lineup of path-breaking guest artists, A.R. Rahman’s latest showcase is set to rewrite the rulebook of live entertainment. The show will also feature breathtaking choreography by the legendary Shiamak Davar, making it a multisensory spectacle unlike anything audiences have seen before.
Radico has continually championed the unifying power of music—bringing people together across generations and geographies through immersive soundscapes and soulful performances.
Speaking on the association, Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd., said: “Rampur represents the finest of Indian craftsmanship, and it is an honour to be associated with a global cultural icon like A. R. Rahman. ‘The Wonderment Tour’ aligns seamlessly with our brand’s ethos of celebrating excellence, creativity, and timeless legacy. As a company deeply rooted in Indian heritage yet with a global vision, we are proud to present this pioneering musical experience to audiences in India and around the world.”
From powerhouse collaborations with Arijit Singh, Badshah, and Prateek Kuhad to strategic partnerships with global spectacles like the Paris 2024 Olympics, the Sunburn Music Festival, and the Bollywood Music Project, Radico Khaitan has made cultural marketing a core pillar of its brand strategy.
With The Wonderment Tour, Radico Khaitan invites audiences to raise a toast to music, culture, and moments that last a lifetime. This association with the globally anticipated concert is not just about music—it’s a bold celebration of creativity, legacy, and artistic excellence.
For event updates and ticket bookings, visit:
https://www.district.in/events/ar-rahmans-wonderment-global-premiere-mumbai-2025-buy-tickets
Radico Khaitan Limited at a Glance:
Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically.
The Company’s brand portfolio includes Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, Spirit of Victory 1999 Pure Malt Whisky, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whisky, Happiness in a Bottle: A Happily Crafted Gin, Morpheus and Morpheus Blue Brandy, Magic Moments Vodka, Magic Moments Remix Pink Vodka, Magic Moments Verve Vodka, Magic Moments Dazzle Vodka (Gold & Silver), 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whisky, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum and Old Admiral Brandy.
Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has distilleries situated in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 43 bottling units (5 owned, 29 contract and 9 royalty bottling units). It is also one of the largest exporters of Alcoholic beverages from India, with brands available in over 102 countries.
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