Add a little zing and spunk to your workout wardrobe with the new range from Reebok India’s Studio collection. Featuring uniquely styled apparel and footwear, the new range is focused on popular studio activities such as dance, aerobics and yoga. Designed especially for women consumers, this range offers attractive new prints and designs in apparels.
While the footwear is designed especially for dance fitness workouts such as Zumba and Masala Bhangra, the in-studio socks and slippers make activities such as Yoga more comfortable.
The Studio category is promoted in the country by fitness enthusiast and Reebok’s women fitness ambassador – Nargis Fakhri, who has been seen doing sassy moves in the fun and quirky apparel range for the brands most recent campaign – ‘Live with Fire’.
DANCE
Taking inspiration from Latin Dance, the Reebok Dance collection includes cutting edge silhouettes with a heavy lifestyle influence. Designed to enhance dance workouts, the collection allows women to let loose, have fun and celebrate with one another without sacrificing the all-important fitness elements. The collection brings to life the unique style statement of every dancer. The endless layering and mixing/matching possibilities allows women dancers to move in style while being creative with their dancing gear.
In addition, the Dance URTEMPO shoe that has been designed in collaboration with Reebok’s international dance instructors, provides ultimate stability and comfort and is especially engineered for dance. Equipped with TURNZONE technology which allows for smoother spins and turns, the shoe is the perfect choice for all dancers. The DANCE URTEMPO feature is equipped with asymmetrical centre line flex grooves that respond to a dancer’s feet, and the mid-cut design adds stability and support during intense movement.
The thought of dancing in denim cargos seems uncomfortable, but the unique Reebok Dance Denim Cargos with French terry fabrication allow you to dance and move comfortably, while also looking fashionable and chic.
AEROBICS
The Reebok Aerobics collection features athletic, collegiate inspired silhouettes with an edge that celebrate 1989, the anniversary of Reebok Step. The collection, which features bigger and bolder graphics ensuring a stand out look in class, has been designed to give women the ability to individualize their looks and allow them to express themselves while working out.
Women can now spruce up their aerobics look with the all new Woven bomber jacket from the aerobics collection; the ultimate wardrobe addition when it comes to comfort and style. This fashion forward bomber features stylish details including raglan sleeves and ribbing at the cuffs and hem ensuring a stylish look without ever bunching or digging. Combining fashion with functionality, snaps at the centre front offer a secure fit, and side welt pockets keep your belongings secure.
The Studio Choice shoe, designed specifically for studio based activities, features forefoot flex grooves to provide flexibility and a 3DFuseFrame which offers structural, lightweight, seamless support. The mid cut design provides added stability and support in addition to a secure ankle strap closure to support your foot as you move.
YOGA
The Reebok Yoga collection draws from the brand’s rich fitness heritage. The collection consists of effortlessly cool silhouettes that fuse fashion and functionality for the ultimate yoga experience. The Reebok Yoga gear embraces the rebel attitude – it’s not about following the rules, it’s about making your own rules to satisfy your personal goals. Reebok Yoga Ambassador Tara Stiles has worked closely with the Reebok design team to create the new FW14 yoga collection.
The collection is implicitly functional and designed to complement and adapt to women’s bodies during yoga practice
Apart from apparel and footwear, Reebok’s new Studio collection also features a range of stylish and functional bags across the dance, aerobics and yoga range. The functional Yoga Sleeve bag is designed specially to keep your yoga mat in place and the shoulder strap makes it easy and convenient to carry around.
The new Reebok Studio collection is priced from INR 1,399 onwards and is available at all Reebok Fit Hub stores across the country.
View additional images of the collection here.
About Reebok India
India’s foremost fitness brand, Reebok has a pan-India presence with 400 exclusive franchise stores and a 1000 member strong instructor alliance. The brand has products in the running, training and studio category – which covers dance, aerobics and yoga, and innovative footwear technologies like JetFuse Run, Reebok one, ZQUICK, Zigtech and Realflex. Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub” where consumers get experiential fulfillment of their fitness needs. Presently there are a total of 100 Fit Hub concept stores across the country. Reebok also has an impressive list of Fitness ambassadors including John Abraham, Nargis Fakhri, M.S Dhoni, Gautam Gambhir and Irfan Pathan. In addition to this Reebok was ranked number nine overall and topped the Sportswear/Footwear category in The Economic Times Most Exciting Brands 2014 survey. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands report by TRA evaluating over 1900 leading brands in the country.
