- The 2025 Genesis Scottish Open field features 156 top players, including eight of the top 10 in the Official World Golf Rankings
- Alongside claiming a share of the $9 million prize pool, the tournament champion will drive away in a Genesis Electrified GV70, the brand’s flagship luxury SUV
- Genesis returns as title sponsor for fourth year, offering elevated and interactive family-friendly activities for spectators
- Genesis Public Lounge includes the brand’s new European model lineup, the X Gran Racer concept, a virtual reality TGL golf simulator, brand merchandise store and authentic Korean snacks
NORTH BERWICK, Scotland, July 10, 2025: The 2025 Genesis Scottish Open officially tees off today at the prestigious Renaissance Club in North Berwick, Scotland. Taking place from July 10 to 13, this highly anticipated event returns for its fourth year with Genesis as the title sponsor, raising the bar on what it means to deliver a world-class golfing experience. Genesis continues to showcase its commitment to excellence with a blend of premium hospitality, innovative fan activations and a star-studded player field that promises unforgettable moments both on and off the course.
A cornerstone event of the DP World Tour and part of its exclusive Rolex Series, the 2025 Genesis Scottish Open tournament boasts a prize purse of $9 million USD and features eight of the top 10 players in the Official World Golf Rankings. This year’s event not only underscores its importance to the global golfing calendar but also reaffirms its reputation as a must-watch competition for fans and players alike.
“We’ve focused on creating the best possible environment for the world’s top players to fully concentrate and perform at their highest level. At the same time, for the 80,000 expected spectators, we’re enhancing the Genesis brand experience—not just through world-class golf, but also through interactive programs like the hole-in-one event that invite fans to take part in the excitement,” said Mike Song, Global Head of Genesis.
An unrivalled player field
The 2025 Genesis Scottish Open welcomes 156 of the world’s most elite golfers to its prestigious course. Among them are defending champion Robert MacIntyre, 2023 winner Rory McIlroy, 2025 Genesis Invitational winner Ludvig Åberg and globally renowned players including Collin Morikawa, Xander Schauffele, Matt Fitzpatrick, Justin Rose, Scottie Scheffler, Adam Scott, J.J. Spaun and Justin Thomas.
The tournament will welcome PGA TOUR players hailing from Genesis’ home country of Korea, including, including 2024 Genesis Championship winner Ben An (Byunghun Anh), Sungjae Im, Siwoo Kim and Joohyung Kim. Thanks to sponsor exemptions, KPGA TOUR players Wooyoung Cho, Hongtaek Kim, and Junghwan Lee will also compete, further emphasising the brand’s commitment to supporting talent from its roots.
Alongside claiming a share of the $9 million prize pool, the tournament champion will drive away Genesis’ redesigned luxury SUV, the Electrified GV70, a symbol that blends cutting-edge innovation with automotive elegance.
Innovative fan experiences
This year’s Genesis Scottish Open introduces fans to a new level of interactivity and excitement, blending immersive fan experiences with the tournament’s rich atmosphere.
The 6th Hole Stadium Experience returns as one of the event’s most talked-about attractions. This fully enclosed par-three hole offers grandstands, viewing platforms and interactive moments to bring fans closer to the action.
Fans can also participate in the exciting Hole-in-One competition. If a fan correctly predicts the first player to ace a hole-in-one on the sixth hole, the player will win a Genesis GV60, while the fan will win a VIP experience at the Genesis Championship in Korea, including business class return flights and accommodation. Fans watching at home can also take part in the competition by entering online here.
Interactive fan zone highlights
The Fan Zone at the 2025 Genesis Scottish Open has been reimagined to deliver truly memorable moments for attendees of all ages, reflecting Genesis’ commitment to thoughtful and engaging activations:
- Genesis Public Lounge: Positioned at the signature sixth hole, the lounge offers a welcoming environment for fans to connect with the brand while enjoying premium amenities. Visitors can view Genesis’ full UK model lineup and the X Gran Racer concept up close, purchase exclusive Genesis golf and Magma merchandise, try out the immersive virtual reality TGL golf simulator and sample delicious Korean food and beverages.
- Fringe by the Tee: In collaboration with Fringe by the Sea, this lively pop-up music stage provides daily entertainment with live bands DJs and other entertainers. The eclectic lineup adds a festival-like atmosphere to the tournament with acts such as Grammy-nominated and Brit Award-winning artist KT Tunstall, comedian Fred MacAulay, legendary author-turned-DJ Irvine Welsh and award-winning kids’ entertainer Alexander The Great
- Kids Cheering Zone: A dedicated space designed to bring young fans closer to the action with a prime view of the 6th hole, this family-friendly area offers an exciting opportunity for children to experience the thrill of live tournament play, fostering a deeper connection and passion for golf while creating memorable moments for fans of all ages. This unique initiative reflects Genesis’ commitment to making golf more inclusive and to inspire the next generation of players and fans
- Postcards from the Green: Fans can embrace the spirit of connection by writing personalised postcards to players, caddies or loved ones.
Additionally, Genesis enhances the sustainability and convenience of the event with more than 100 cars, including its all-electric lineup, to provide a seamless chauffeuring service for players, officials, and partners. As part of the experience, fans can explore 13 models displayed around the course, bringing Genesis’ cutting-edge design and technology closer to the public.
An elevated commitment to golf
With its continued investment in premier tournaments like the Genesis Scottish Open and the Genesis Invitational, Genesis is redefining what it means to merge tradition, luxury and innovation in golf. The brand’s approach is rooted in the Korean philosophy of “Son-Nim,” a belief that every visitor should be treated as an honoured guest. Whether through its unmatched hospitality offerings, its support of emerging talent or its sustainable solutions, Genesis’ dedication to golf extends far beyond the green.
As the 2025 Genesis Scottish Open begins, Genesis invites fans across the globe to experience a tournament where tradition meets modernity and where every detail is designed to honour the sport, the players and the audience. From the roar of the crowd at the 6th Hole Stadium Experience to the quiet thrill of sending a postcard from the Fan Zone, there’s something for everyone at this year’s event.
About Genesis Motor Europe
Founded in Seoul, Genesis is a leader in premium electrified cars with a vibrant, distinctly Korean spirit.
Launched in Europe in 2021, the brand’s award-winning premium models offer a luxurious ownership experience, defined by advanced technologies, dynamic performance and the trademark ‘Athletic Elegance’ design philosophy. Genesis’ European lineup includes GV60, Electrified GV70 and Electrified G80, offering effortless refinement, intelligent features, and unique interior concepts inspired by ‘the beauty of white space’.
Headquartered in Frankfurt, Genesis Motor Europe operates in Germany, Switzerland, and the UK – as part of its ongoing market growth strategy, the brand will launch in France, Italy, Spain, and the Netherlands in 2026. Underlining its position as a design-driven performance brand, Genesis will introduce GV60 Magma, its first high performance model, and debut the Genesis Magma Racing LMDh car in the 2026 World Endurance Championship.
Genesis is dedicated to a sustainable future and aims to become carbon net zero by 2035.
For more information about Genesis, please visit www.genesis.com.
