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Intex Partners Afghanistan Men's Cricket Team as Associate Sponsor for India Tour 2026
Intex Technologies, one of India’s most trusted homegrown consumer electronics brands, has announced its association with Afghanistan Men’s Cricket Team as the Official Associate Sponsor for their multi-format tour of India scheduled from June 6 to June 20, 2026. Intex Partners Afghanistan Men’s Cricket Team The bilateral series features a one-off Test match…
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Arena365 Appoints Nicholas Pooran as Brand Ambassador, Launches New Athlete Partnership Model
Arena365 has announced T20 superstar Nicholas Pooran as its Official Brand Ambassador, marking the launch of a new approach to athlete partnerships in cricket. Rather than a traditional sponsorship, the collaboration is built around a more connected model — bringing fans closer to the game through real-time moments, interactive experiences, and a new way…
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Euronics Concludes ECCL Season 3, Bringing 200+ Companies Together Through Sport-Led Workplace Engagement
Euronics India has wrapped up Season 3 of the Euronics Corporate Cricket League (ECCL), bringing together over 200 companies across Hyderabad, Bengaluru, Delhi NCR and Mumbai in a growing sport-led initiative focused on workplace engagement and cross-industry collaboration. Viknesh Jain & Abhishek Jain with the Euronics Team at ECCL Season 3 At a…
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Nicole Junkermann Highlights India as Key Market for Sports Format Innovation
T20 cricket didn’t emerge from a boardroom in London or a sports science lab in the United States. It emerged because India demanded it. Shorter. Faster. More suited to the attention patterns of a young, mobile, time-compressed audience. It then became one of the most valuable sporting formats ever created, exported globally and imitated across…
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Parimatch Launches Exclusive IPL Mid-season Review with Eoin Morgan & Jonty Rhodes
Parimatch, has released a new special review, delivering a fresh, insight-led take on the Indian T20 League season. In this breakdown, Parimatch Chief Cricket Analyst Eoin Morgan and Brand Ambassador Jonty Rhodes unpack the season’s biggest surprises and share predictions that are set to spark debate among the game’s most dedicated fans. Parimatch Launches…
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