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Hyundai Motor Debuts “Next Starts Now” Global Campaign Film for FIFA World Cup 2026™
Hyundai Motor unveils “Next Starts Now” global campaign film featuring Son Heung-min and Boston Dynamics’ Atlas Five rising football talents spotlighted as symbols of the next generation shaping the future of the sport Campaign highlights convergence of human potential and robotics innovation on a global stage as part of the FIFA World Cup 2026™ platform…
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Hyundai Motor Launches “School of Football” Campaign Featuring Boston Dynamics’ Atlas Ahead of FIFA World Cup 2026™
New five-part social film series follows Atlas’ journey to learn football (soccer) through human emotion and creativity Campaign brings Hyundai Motor’s “Next Starts Now” FIFA World Cup 2026™ platform to life through human-centered robotics and storytelling Atlas performs the advanced “Ghost Rabona”, demonstrating Boston Dynamics’ Physical AI capabilities through real robotic motion SEOUL, May 29,…
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