Tag: Preference Natural
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New research reveals growing consumer preference for natural fibres as Woolmark launches Return to Real
SYDNEY, Oct. 22, 2026 /PRNewswire/ — As consumers become more selective about what they wear, new Ipsos research commissioned by Woolmark across the United States, France, Germany, Italy and China reveals a growing preference for natural fibres.On average across five markets, 82% of consumers prefe…
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