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Arena365 Appoints Nicholas Pooran as Brand Ambassador, Launches New Athlete Partnership Model
Arena365 has announced T20 superstar Nicholas Pooran as its Official Brand Ambassador, marking the launch of a new approach to athlete partnerships in cricket. Rather than a traditional sponsorship, the collaboration is built around a more connected model — bringing fans closer to the game through real-time moments, interactive experiences, and a new way…
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Nicole Junkermann Highlights India as Key Market for Sports Format Innovation
T20 cricket didn’t emerge from a boardroom in London or a sports science lab in the United States. It emerged because India demanded it. Shorter. Faster. More suited to the attention patterns of a young, mobile, time-compressed audience. It then became one of the most valuable sporting formats ever created, exported globally and imitated across…
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Parimatch Launches Exclusive IPL Mid-season Review with Eoin Morgan & Jonty Rhodes
Parimatch, has released a new special review, delivering a fresh, insight-led take on the Indian T20 League season. In this breakdown, Parimatch Chief Cricket Analyst Eoin Morgan and Brand Ambassador Jonty Rhodes unpack the season’s biggest surprises and share predictions that are set to spark debate among the game’s most dedicated fans. Parimatch Launches…
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