Guangzhou. The 10th edition of AAG will be held at the Poly World Trade Expo Center (PWTC Expo) in Guangzhou from 27 to 29 August 2025. Over the last decade, AAG has developed into a highly influential automotive aftermarket trade fair in South China’s Guangdong-Hong Kong-Macao Greater Bay Area (Greater Bay Area), connecting other nearby regions, notably Southeast Asia. The exhibition will cover 80,000 sqm with an expected 1,550 exhibitors. It will showcase innovations and developments across the entire automotive value chain, including parts and components, supply chains, accessories and customisation, and more, further exploring future opportunities for the automotive industry.
Reflecting on the year that AAG debuted, China’s auto aftermarket was expanding significantly owing to a sharp rise in vehicle ownership back in 2015, particularly in Southern China where customisation and parts for car upgrades were in high demand. This growth coincided with government efforts to integrate markets through the Greater Bay Area initiative, which prompted an opportunity to launch Auto Aftermarket Guangzhou (AAG), offering a much-needed meeting point to consolidate resources and stimulate innovation in the regional automotive sector. It has grown into one of South China’s most established industry events for marketing, knowledge exchange and trade. The show attracts industry leaders presenting cutting-edge products and services, and hosts a range of diverse events with future-oriented topics to drive progress in standardisation, intelligent technology adoption, and personalised product development in the aftermarket.
Three featured zones to address prominent industry trends
AAG plays to the strengths and distinct advantages of the Greater Bay Area. Recognised as an international business hub due to its proximity to emerging markets, the fair connects domestic manufacturers to Southeast Asia markets and buyers. This edition will utilise seven exhibition halls with the inclusion of B1 for the first time. Product sectors will encompass the entire industry chain, including parts and components, electrical and electronic systems, customisation accessories and driving services. Additionally, three highlighted zones will showcase key market segments in the region:
- Replacement Parts Zone (Hall 5): combining prominent products and technologies focusing on replacement parts for engines and brake pads, aiming to improve the efficiency of maintenance and road safety.
- Commercial Vehicle Zone (Hall 6): featuring leading brands in the industry, and showcasing one-stop service systems, ranging from engine parts to special-purpose repair kits and customised solutions to meet growing market demand.
- UTS Customisation Salon (Hall 2): with strong engagement from participants during last year’s show, this area aims to demonstrate customisation, car culture and automotive services through themed displays and interactive experiences.
Leading companies gather and demonstrate collective strength of auto aftermarket industry
Parts & Components and Electrics & Electronics sectors will be located in Halls 1, 3, 5, 6 and B1 for industry leaders showcasing cutting-edge products and technologies. Exhibitors in these areas are Antu’an, Aoton, BRTEC Wheel Hub, CIJAN, CITIC, CNTW, Derke, DLZ, DYNE, Eastern Turbocharger, eBay, Enterex, Frey, Gold, GSP, Jinjia, Jiyon Carbon, Kingston, LEZD, Liwei, Luoshi, MTI Engine, Songtian Motor, Sumax, XGM, Yifei, Yihong, Yongyu Industry, and more.
AAG will also embrace industry-wide advancements in NEVs, bringing together a number of parts manufacturers of new energy condensers, intelligent air suspension systems, lightweight motor shafts and more. Notably, the pavilion by Longquan City from Zhejiang Province, aims to introduce a wide range of technical solutions in the field of NEV thermal management to the Southern China market by assembling seven leading companies from the area, including Bogao, Sanqian, Santian, Oyadi and etc.
Elsewhere, the Accessories & Customising / Automobile Service sectors in Halls 2 and 4 will feature various manufacturers, such as Aido, Aodo, Baodeli, Bentop, Castrol Dongfeng, Doublestar, Funing Time, Gugao, Hangcheng, Haoshun, Hongguan, Kashibang, Lihong, Meigao, Samton, Sunway, XKE, and Yuefu. Themes in these zones aim to create an inclusive atmosphere to encourage in-depth conversations about personalisation and sustainable development standards amongst industry players.
Special activities celebrate a decade of innovation and transformation
To mark the 10th edition of AAG, a variety of themed events have been curated to show the best of the industry and raise awareness of social responsibility, providing an unforgettable experience for participants at the show.
- The AAG History Gallery is a special area offering a visual representation of the four major chapters of AAG, including its breakthrough, collaboration, reconstruction, and ending with the vision for the future. Timestamps will spotlight iconic exhibits and historical images, taking participants through a journey from AAG’s inception to becoming one of the most important automotive aftermarket platforms in China.
- Sustainability & Toward the Future is the theme of a special art piece, which is a collaboration with a team of renowned artists. Created from recycled automotive parts, this artwork will be donated to a local training institution for automotive professionals after the show concludes.
- The Treasure Hunt is an activity in which participants can collect stamps by visiting themed routes, allowing them to gain a deeper understanding of trends and products within specific sectors, while also having a chance to win souvenirs along the way.
Over the past decade, AAG has consistently embraced innovation, cooperation and mutually beneficial partnerships to become a premier platform for the automotive aftermarket focused on commercial value, humanistic care and sustainable development. Activities at the show continue to champion these core principles. In this regard, the show will carry on uniting our industry partners in Guangzhou, the hub of the Greater Bay Area, and further afield to examine growing market opportunities both in China and abroad, while addressing the transforming demands of the automotive industry.
The show is organised by Messe Frankfurt (Shanghai) Co Ltd and the China National Machinery Industry International Co Ltd (Sinomachint). Please contact Messe Frankfurt (HK) Ltd on +852 2802 7728, or email auto@hongkong.messefrankfurt.com for further enquiries.
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Your contact:
Mr Leonard Lau
Tel: +852 2230 9261
Leonard.Lau@hongkong.messefrankfurt.com
Messe Frankfurt (HK) Ltd
35/F, China Resources Building
26 Harbour Road, Wanchai
Hong Kong
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,500* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2024 were around € 780* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity. For more information, please visit our website at: www.messefrankfurt.com/sustainability
With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
*Preliminary figures 2024
Background information on Sinomachint
China National Machinery Industry International Co., Ltd. (SINOMACHINT), a holding subsidiary of China National Machinery Industry Corporation (Sinomach), is a professional exhibition organizer. The company offers a full range of industry chain services, including exhibition organization, conference activities, and operational & construction, covering seven major business sectors: self-hosted domestic exhibitions, self-hosted overseas exhibitions, overseas agency exhibitions, conference and forum activities, exhibition operations, exhibition project contracting, and integrated marketing. SINOMACHINT organizes over 50 exhibitions annually at home and abroad, with a total area of over 3 million square meters, ranking among the top in the list of the Top 50 Exhibition Organizers in China. It also organizes around 180 overseas agency exhibitions each year. For eight consecutive years, it has ranked first in the number of exhibition projects in the Annual Report on China’s Exhibition Industry published by the China Council for the Promotion of International Trade, making it one of China’s largest overseas exhibition organizers. With a global network, SINOMACHINT has set foot on over 100 countries and more than 300 cities, organizing over 3,100 international exhibitions. As the only machinery exhibition brand with over 70-year history in China’s exhibition industry, SINOMACHINT is dedicated to the development of equipment manufacturing industry. By leveraging its market-oriented, professional, international advantages, it is committed to establish itself as a comprehensive exhibition service provider with core competencies that is first-class in China and recognized around the globe. Supporting new industrialization and high-quality Belt and Road cooperation, it aims to promote Chinese brands while becoming a leader in the China’s exhibition industry, a contributor to the development of machinery industry, and a promoter of foreign economic and trade cooperation. For more information, please visit the website at: www.sinomachint.com
